Cookie Policy

Cookies are small text files placed on your device when you visit a website. They help the website remember information about your visit, such as your login state and preferences.

Similar technologies we use include:

• Local storage and session storage — browser-side data stores
• Server-side conversion APIs — server-to-server data transmission (no cookies set)
• Web beacons / pixels — tracking elements embedded in pages or emails

1. Strictly Necessary Cookies (Always On — No Consent Required)

These are required for the Service to function. Disabling them will break core features.

2. Analytics Cookies (Disclosed; opt-out available)

These help us understand how visitors use the Service so we can improve it.

3. Conversion Tracking (Server-Side, No Browser Cookies)

We use server-side integrations (not browser cookies) to track conversions:

4. What We Do NOT Use

• No cross-site behavioral advertising cookies
• No third-party retargeting pixels (no client-side Meta Pixel, no Twitter/X Pixel, no LinkedIn Insight Tag)
• No fingerprinting techniques
• No data broker integrations

We operate in the mortgage and appraisal industry, where customer data is sensitive and regulated. We've intentionally avoided the typical SaaS marketing-tech stack of behavioral retargeting cookies because:

1. It creates conflict with our “we don't sell or share your data for advertising” commitment
2. It increases compliance burden under California CPRA and similar laws
3. It often doesn't materially improve conversion in B2B SaaS

Browser Controls

Most browsers let you:

• See what cookies are stored
• Delete cookies
• Block cookies from specific sites
• Block all cookies (will break login/checkout)

Browser-specific instructions:

• Chrome
• Safari
• Firefox
• Edge

Opting Out of Analytics

• Google Analytics: Install the Google Analytics Opt-Out Browser Add-On or send a Global Privacy Control (GPC) signal — we honor GPC.
• PostHog: Email privacy@raiseappraisal.com to opt out of product analytics.

Global Privacy Control (GPC)

We honor the Global Privacy Control signal. If your browser sends a GPC signal (most modern privacy-focused browsers do, automatically), we treat it as an opt-out request for analytics tracking.

Most browsers have a “Do Not Track” setting that signals websites you don't want to be tracked. There is currently no industry consensus on how to interpret DNT signals, but we honor GPC (above) which is the modern equivalent.

Our transactional emails (subscription confirmations, renewal reminders, dunning notices) include open-tracking pixels for delivery confirmation and security purposes. Marketing emails (which require your double opt-in to receive) include open and click tracking. You can disable image loading in your email client to block open tracking.

When you first visit raiseappraisal.com, we display a cookie notice describing our cookie use and linking to this policy. You can update your preferences at any time at:

raiseappraisal.com/cookie-preferences

We may update this Cookie Policy as our practices change. The “Last updated” date at the top reflects the most recent revision. Material changes will be communicated via the cookie notice on our website.

Questions about cookies? Email privacy@raiseappraisal.com.

See also: Privacy Policy · Sub-Processor List